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| October and November 2013 |
THIS IS MY FEW REVIEWS FOR MAGAZINES posted
online, but it might be the first ever full review of Enrich in the Philippines.
The magazine is distributed locally at Mercury Drug – a Filipino drugstore with
almost a hundred 24-hour branches nationwide.
Enrich is published monthly by Mercury Media Corporation and produced by
Skittles-Broke Media (Hong Kong).
I came across with the magazine during my
regular visits to Mercury to buy medicines and groceries last year. At first, I
was surprised to find this at the check-out counter, just beside the cashier's
machine. Not quite a common location, but I think this is something that
customers could grab at the last minute of shopping, or to get the attention of
customers and tempting them to browse its pages while waiting for their turn to
pay. Who knows, one of them grabs a copy for only PhP65 (100 pages including
cover) which is cheaper than that of other leading glossy publications
available in the supermarkets and bookstores.
Lately, I decided to buy its October and
November 2013 issues for personal reasons: (a) the mag featured Louvre Museum (were I spent 6 hours just to explore the entire building and meet Mona Lisa in person); (b) it featured places like Siargao (Surigao del Norte) - reminded me of my first surfing lesson in San Juan, La Union, and Dublin (Republic of Ireland) - part of my PhD thesis on urban regeneration; and (c) it offered 20% discounted rate for Mercury Suki cardholder - absolutely a big saving
!
Well, because of these reasons, I was
encouraged to post a comment on its Facebook account (
https://www.facebook.com/enrichmagazine?fref=ts)
just to inform the publisher that I finally read the magazine! Eventually, it
inspired me to write a detailed review (as you are reading now) and also to
share my travel experiences for those places that have I visited in the past as
featured in the magazine. Honestly, I
think this is the big factor that pushed me to buy it. But I'm sure that the
magazine is different from those popular travel publications even though
Enrich's front cover is showcasing travel destinations locally and abroad, its
main features also focusing on health, sports and medicine which others do not cater.
These two issues, (Volume 6, Issues 63 and
64, October and November, respectively), contain interesting places that I had
the opportunity to explore in the past.
In particular, October issue featured
Siargao
Island (Surigao del Norte),
Dublin City
(
Republic of
Ireland),
and
Louvre Museum
(
France), while November
continued to carry-on with
Louvre
Museum's artwork.
Siargao's article reminded me of my first
attempt to surf in
San Juan,
La Union last year. What a surprise, I did well in my first ride on board and
instantly, it made me think to consider it as a regular holiday sporting event!
To find out more of my surfing adventure,
CLICK HERE.
"Georgian & Gorgeous Dublin"
(written by Shalini Mitra) highlights city's tourism infrastructure – from historical
buildings to downtown night life. I was a little bit disappointed of the
article because of the limited attractions (with photos) covered in the
article. I thought that, the author missed-out some of the most relevant
attractions at the city center like the Irish colorful doors, statue of James
Joyce, Stephen Green Park, monuments, and other prominent old buildings (aside
from Trinity College). She did not mention the "special token" given
to visitors upon arrival at the viewing deck of Guinness Storehouse, aside
from a free sip of the Irish "black beer". Until now, this small gift is safely kept and one of my most priceless souvenirs. If you are interested to find more about my
Dublin escapades, please
CLICK HERE and HERE.
I love reading pocket books, and Dan
Brown's books are always in my top list, including Da Vinci Code which is
featured in both issues. Interestingly, the article entitled, " Following
the Da Vinci Code: Trail at the Louvre" highlights the factual truth why
Dan Brown chose Louvre as one of the settings for his former book. The two parts of the article somehow reminded
me of my 6-hour stay in the museum 5 years ago. Indeed for 9Euro, my admiration to
more than 35,000 pieces of decorative art, sculptures, paintings, drawings, and
antiques is indescribable! I took hundreds of photographs but these images are
enough to capture the richness of Louvre's collection. Indeed, another visit to
the museum is something to look forward to in the future. Again, more stories
of my tour to Paris,
CLICK HERE and HERE.
Other enriching and informative sections of
the mag include "This Month in History" which showcase important
historical events and personalities that shape our civilization; "Physical Fitness Formulas" that covers a simple techniques, exercises
and workouts for various body parts; "Our Weird and Wonderful World is a "quirky news" that highlights
some of the unusual and strangest things happening on Earth; and "
What.com" provides a quick review of useful Pinoy websites available on
the worldwide web.
And most importantly, the sports, medical
and health sections are very educational and helpful. I think Enrich is
commendable on this regard! Why? These articles can help increase the level of
awareness for healthy lifestyle and simple living among Filipinos.
For example,
October and November issues featured the following topics: indicators of
stress, diabetes as so called lifestyle disease, thyroid disease, stem cell
therapy, common health problems that affect call center agents, recognizing
genius abilities among children, sweet addiction, and hormonal fluctuations and
dominance. It is also interesting to
mention the article (November issue) that tells us the on-going health caravan
project of the Philippine Department of Health which started in 2011. This
"Journey to a Healthy Life" aims to increase the awareness on
practices related to maternal and child health and nutrition. This is a very
noble cause of the Philippine government in combating malnutrition and
malpractices on family planning.
Not to be the least, Enrich has promotional
offers that are available to Mercury Drug valued customers. There are discounted coupons (detachable from
the magazine) to be collected and redeemed anytime for specific products
available in the drugstore in a limited promotional period.
I
have only one comment for the cover story and front lay-out of Enrich. This is
not really a downside of the publication, but rather to enhance the
marketability of it. In order not to be mistaken as a "travel"
magazine, I suggest that the cover photo/page should have bigger thumbnails of
the regular health featured articles, having the same importance with the
featured travel destination sections. But so far, the current lay-out of the
pages (articles versus ads), quality of the images, font color/size are
technically above the standards for a wide spectrum of readership, not only in
the Philippines but also abroad.
FOR PROSPECTIVE READERS out there, there is
a special promo for a one year subscription.
At Php624 (Metro Manila area) for 12 issues, you get a free Mercury Drug
Suki card plus a copy of the 13
th issue. A 20% discount (Php52) per
issue is also extended to existing valued Suki card holders. The Suki card
allows customers of the drugstore to accumulate points from purchases and these
points will be converted into cash as payments for future purchases. Monthly
newsletter is also available and it can be downloaded from its website at:
www.enrich.com.ph.