|October and November 2013|
I came across with the magazine during my regular visits to Mercury to buy medicines and groceries last year. At first, I was surprised to find this at the check-out counter, just beside the cashier's machine. Not quite a common location, but I think this is something that customers could grab at the last minute of shopping, or to get the attention of customers and tempting them to browse its pages while waiting for their turn to pay. Who knows, one of them grabs a copy for only PhP65 (100 pages including cover) which is cheaper than that of other leading glossy publications available in the supermarkets and bookstores.
Lately, I decided to buy its October and November 2013 issues for personal reasons: (a) the mag featured Louvre Museum (were I spent 6 hours just to explore the entire building and meet Mona Lisa in person); (b) it featured places like Siargao (Surigao del Norte) - reminded me of my first surfing lesson in San Juan, La Union, and Dublin (Republic of Ireland) - part of my PhD thesis on urban regeneration; and (c) it offered 20% discounted rate for Mercury Suki cardholder - absolutely a big saving!
Well, because of these reasons, I was encouraged to post a comment on its Facebook account (https://www.facebook.com/enrichmagazine?fref=ts) just to inform the publisher that I finally read the magazine! Eventually, it inspired me to write a detailed review (as you are reading now) and also to share my travel experiences for those places that have I visited in the past as featured in the magazine. Honestly, I think this is the big factor that pushed me to buy it. But I'm sure that the magazine is different from those popular travel publications even though Enrich's front cover is showcasing travel destinations locally and abroad, its main features also focusing on health, sports and medicine which others do not cater.
|My first surfing lesson at San Juan, La Union|
|One of the hostels at the Temple Bar area|
some of the unusual and strangest things happening on Earth; and " What.com" provides a quick review of useful Pinoy websites available on the worldwide web.
|The glass dome -entrance to the museum|
I have only one comment for the cover story and front lay-out of Enrich. This is not really a downside of the publication, but rather to enhance the marketability of it. In order not to be mistaken as a "travel" magazine, I suggest that the cover photo/page should have bigger thumbnails of the regular health featured articles, having the same importance with the featured travel destination sections. But so far, the current lay-out of the pages (articles versus ads), quality of the images, font color/size are technically above the standards for a wide spectrum of readership, not only in the Philippines but also abroad.